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Creators as Shareholders
We identify creators who can meaningfully help grow your business and structure equity-based relationships that turn them into long-term owners and advocates.
We help you think through equity brand deals
Helping brandsaccelerate theirdigital footprint.
We help later-stage, fast-growing companies issue equity to creators by identifying the right talent, consulting on equity and advisory partnerships, and negotiating ongoing brand deals that align creators with the companies they support.
Creators as Shareholders
Make Your Marketing Spend Go Further
Long-Term Value Creation
How it works
Create alignment. Then activate it.
Every company has different needs. We structure creator partnerships across equity, marketing spend, or a combination of both to build long-term distribution with greater alignment and capital efficiency.
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More Efficient Creator Spend
We deploy existing marketing budgets toward creators who are strategically aligned with the business, prioritizing ongoing relationships over one-off campaigns.
Make your marketing spend go further with cap table alignment.
Turning creator relationshipsinto long-term partnerships.
Traditional talent agencies optimize for the largest cash deal. We bring our venture knowledge to create a new approach to structuring partnerships built for lasting alignment and value.
Creator fluencyTalent
agenciesCampaigns · rates · reach
agenciesCampaigns · rates · reach
Venture fluencyVenture
firmsEquity · ownership · value
firmsEquity · ownership · value
ADVISORYThe aligned model
Long-term creator relationships built around a real stake in what they're helping grow.
Better alignment. More economical partnerships.
Why this works
Equitycreatesalignment.
The best creator partnerships go beyond transactions.
Audiences have become increasingly accustomed to traditional paid endorsements. When creators have a vested interest in a company’s success, it signals a deeper level of conviction and authenticity.
Creators become long-term advocates who create organic content, open doors, provide feedback, and help build the brand over time.
We help companies build the infrastructure for aligned, long-term creator partnerships that compound over time.
Get Started
Put creators on your cap table.
Whether you're allocating your first creator equity pool or rethinking an existing creator strategy, we'll help you build out the right roster and plan
Get Started